flagship store along the waterfront. >> reporter: the energy of under armour hits harbour east an 8,000 square foot store opens saturday. >> it is fantastic the biggest presence of under armour footwear, apparel, accessories any where in the world. >> reporter: the senior vp says the store will be a model for international growth. >> more than a store, a lab for us to learn but something great for harbour east. >> reporter: while some apparent is unique to baltimore their shoes are front and center. an entire half of the store is just for women. >> we are building an amazing women's business and showing commitment to that right when she walks in. >> reporter: adding to the whole store's creative vibe this giant screen made up of 330,000 led lights. with a prime location right along the water, under armour hopes to grain even more international -- gain even more international exposure. >> it further solidifies harbour east as a go to retail destination. >> reporter: the brand house joins a long list of high end retailers who call this their home.